Google Ads Performance Dashboard with Looker Studio

About this project

This project involves creating a comprehensive Google Ads Performance Dashboard using Looker Studio. The dashboard is designed to provide an in-depth analysis of Google Ads campaigns, helping stakeholders understand key performance metrics and optimize advertising strategies.

Key Features:

• Campaign Overview: Visualizes overall campaign performance, including impressions, clicks, and conversions.

• Cost Analysis: Breaks down ad spend by campaign, keyword, and device, highlighting cost-efficiency.

• Audience Insights: Analyzes audience demographics and behaviors to identify high-performing segments.

• Geographic Performance: Maps ad performance by location, enabling targeted regional strategies.

• Trend Analysis: Tracks performance trends over time, aiding in the identification of seasonal patterns and long-term growth.

Technologies Used:

• Looker Studio: For data visualization and dashboard creation.

• Google Ads API: To fetch real-time data for analysis.

Outcome: The dashboard provides actionable insights, enabling data-driven decision-making to enhance the effectiveness of Google Ads campaigns.